Football Boots - The 1960’s
The technological developments of the sixties bought a momentous step-change in design which saw the lower cut design introduced for the first time in football history. This change allowed players to move faster and saw the likes of Pele wearing Puma football boots in the 1962 World Cup Finals. Adidas, though, quickly emerged as the market leader, a position it claims until the present day. In the World Cup Finals of 1966, an astonishing 75% of players wore the Adidas football boot.
The 1960’s also saw several other football boot makers joining the market with their own brands and styling including Mitre (1960), Joma (1965) and Asics (1964).
Football Boots - The 1970’s
The seventies began with the iconic 1970 World Cup Finals which saw a sublime Brazilian team lift the trophy with Pele again at the helm, this time wearing the Puma King football boot. The decade itself will be remembered for the way in which football boot sponsorship took off, where players were being paid to wear only one brand. In terms of design and style, technological advancements produced lighter boots, and a variety of colours, including for the first time, the all-white football boot.
In 1979, Adidas produced the world’s best selling football boot the Copa Mundial, built of kangaroo leather and built for speed and versatility. Although Adidas remained dominant, several other football boot makers joined the fray including Italian football boot maker Diadora (1977).
Football Boots - The 1980’s
The greatest development of recent times in the design and technology of football boots was developed in the eighties by former player Craig Johnston, who created the Predator football boot, which was eventually released by Adidas in the 1990’s. Johnston designed the Predator to provide greater traction between football boot and the ball, and football boot and the ground. The design allowed for greater surface areas to come into contact with the ball when being hit by the football boot, with a series of power and swerve zones within the striking area allowing the player to create greater power and swerve when hitting the “sweet spots”. The eighties also saw football boots for the first time being made by English company Umbro (1985), Italy’s Lotto and Spain’s Kelme (1982).
Football Boots - 1990’s
1994 saw Adidas release the Craig Johnston designed Predator with its revolutionary design, styling and technology making it an instant and lasting success. The Predator by now featured polymer extrusion technologies and materials allowing for a more flexible sole as well as the conventional studs being replaced by a bladed design covering the sole, giving a more stable base for the player. In 1995 Adidas released their bladed outsole traxion technology which are tapered shaped blades. Puma hit back in 1996 with a foam-free midsole football boot, known as Puma Cell Technology, to which Adidas responded again, this time with wedge shaped studs in the same year. The nineties saw new football boot producers Mizuno release their Mizuno Wave in 1997. Other new football boots came from Reebok (1992) and Uhlsport (1993) with other companies also joining the ever increasing, lucrative and competitive market place. Most significantly the nineties saw the entry of Nike, the world’s biggest sportswear producer, immediately making an impact with its Nike Mercurial soccer boot (1998), weighing in at just 200g.
Football Boots - 2000+
As technology advanced still further, the application of the new research and developments were seen in the years into the new millennium right up to the present day and this has led to a reinforcement of the market positions of the big three football boot makers and sellers, Puma, Nike and Adidas (incorporating Reebok since 2006). Fortunately, there still remains room in the market place for the smaller producer that does not have the big money endorsement contracts at its disposal, such as Mizuno, Diadora, Lotto, Hummel and Nomis.
Recent developments since 2000 have seen the Nomis Wet control technology producing a sticky boot (2002), the Craig Johnston Pig Boot (2003), shark technology by Kelme (2006) and the exceptional design of the Lotto Zhero Gravity laceless football boots (2006) all of which underpin the successes that these smaller makers can achieve by producing specialised and technologically advanced football boots that provide a distinct differentiation from the mass produced products of the big three. Laser technology has also helped to produce the world’s first fully customised football by Prior 2 Lever, which is perhaps the most exciting and innovative of the recent developments.
Current favourite football boots include Adidas’ F50, Tunit and Predator; Nike’s Mercurial Vapor III, Air Zoom Total 90s and Tiempo Ronaldinho, Reebok Pro Rage and Umbro X Boots.
Football Boots - The Future
As the debate rages with regards the lack of protection given by modern football boots, and the repercussion in terms of player injuries, there seems little to suggest that the major manufacturers are going to give up their quest for the lightest football boot for a more protective one. The proliferation of big money sponsorship deals, namely Nike Ronaldinho, Adidas with David Beckham and Reebok with Thierry Henry, has become a huge factor that drives the success and sales of a football boot maker, but is viewed as at a cost of injury and stagnation in football boot research and development. All we can predict for the future is integration with sensor technology, lighter and more powerful football boots and more outlandish designs and styles.
